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Aylmer Gourmet Pasta Sauce and SDI Marketing wanted to create a "viral" campaign. This video was my response to this campaign and made from my frustrations of being a filmmaker expected to make "viral" videos. SDI were awesome in helping me pull off this video that was also based on our mutual experiences in marketing. The video pokes fun at the viral video phenomenon and social media "experts" - an insightful watch for any digital marketing team.

Real-life top chef Shawn Rocchi was recruited to star in their online campaign for the new "sauce in a bag" gourmet pasta sauce. I was brought in to write, produce, and direct several short, funny commercials featuring Rocchi in different scenarios attempting to get innocent bystanders to "Try the Sauce."